7.2% of sites8 technologies

Video market share in the Netherlands

Embedded video players.

#	Technology	Global	Netherlands	United Kingdom	Italy	Spain	Japan	Latin America
1	YouTube embed	5.7%	4.3%	5.7%	6.6%	7.6%	9.5%	9.7%
2	Vimeo	1.9%	2.7%	3.2%	1.8%	1.7%	1%	1.1%
3	JW Player	0.6%	0.2%	0.3%	0.2%	0.7%	<0.1%	0.2%
4	Cloudflare Stream	0.1%	0.2%	0.1%	<0.1%	<0.1%	<0.1%	<0.1%
5	Mux	0.1%	0.1%	0.1%	<0.1%	<0.1%	<0.1%	<0.1%
6	Wistia	0.7%	<0.1%	0.4%	0.2%	0.1%	<0.1%	<0.1%
7	Brightcove	0.3%	<0.1%	0.2%	0.1%	0.2%	0.1%	0.2%
8	Vidyard	0.3%	<0.1%	0.1%	<0.1%	<0.1%	<0.1%	<0.1%

By site popularity

Share of measured sites in each Tranco popularity band that use the technology: the top 1,000, 10,000 and 100,000 sites and the whole top million.

#	Technology	Top 10K	Top 100K	Top 1M
1	YouTube embed	3%	3.4%	4.3%
2	Vimeo	0%	3%	2.7%
3	JW Player	0%	1.1%	0.2%
4	Cloudflare Stream	0%	0%	0.2%
5	Mux	0%	0.2%	0.1%
6	Wistia	0%	0%	<0.1%
7	Brightcove	0%	0%	<0.1%
	Sites measured	33	567	8,580

Popular sites vs local business websites

Popular: sites of Netherlands from the Tranco top million. Local business: websites of companies with 1–20 locations in the country, taken from a business places directory (platforms, marketplaces and aggregators excluded).

#	Technology	Popular sites	Local business	Difference, pp
	Any Video	7.2%	5.8%	−1.4
1	YouTube embed	4.3%	3.9%	−0.4
2	Vimeo	2.7%	2%	−0.6
3	Wistia	<0.1%	<0.1%	0
4	Brightcove	<0.1%	<0.1%	0
5	Vidyard	<0.1%	<0.1%	0
6	JW Player	0.2%	<0.1%	−0.2
7	Cloudflare Stream	0.2%	<0.1%	−0.1
8	Mux	0.1%	<0.1%	−0.1
	Sites measured	8,580	22,067

Our crawler: 8,580 sites · Netherlands · updated 23 Oct 2026 · Methodology