Security & bot protection market share in the Netherlands

WAFs and bot managers.

#	Technology	Global	Netherlands	United Kingdom	Italy	Spain	Japan	Latin America
1	Cloudflare Bot Management	14%	9.4%	15%	9.4%	7.8%	2.3%	11%
2	Akamai Bot Manager	2.8%	1.4%	1.5%	1.4%	2.1%	1.3%	1.4%
3	Kasada	0.2%	1%	0.3%	0.3%	0.5%	<0.1%	0.4%
4	Wordfence	0.2%	0.4%	0.6%	0.5%	0.6%	<0.1%	0.5%
5	Imperva (Incapsula)	0.9%	0.1%	0.7%	0.7%	1.8%	1.1%	1.1%
6	AWS WAF Bot Control	0.2%	<0.1%	0.2%	<0.1%	<0.1%	<0.1%	<0.1%
7	Sucuri WAF	0.2%	<0.1%	0.4%	0.5%	0.3%	<0.1%	0.2%
8	DataDome	0.2%	<0.1%	<0.1%	<0.1%	<0.1%	<0.1%	<0.1%
9	HUMAN (PerimeterX)	<0.1%	<0.1%	<0.1%	<0.1%	<0.1%	<0.1%	<0.1%
10	F5 Distributed Cloud Bot Defense (Shape)	<0.1%	<0.1%	0%	<0.1%	0.1%	0%	0.2%

By site popularity

Share of measured sites in each Tranco popularity band that use the technology: the top 1,000, 10,000 and 100,000 sites and the whole top million.

#	Technology	Top 10K	Top 100K	Top 1M
1	Akamai Bot Manager	30%	8.5%	1.4%
2	AWS WAF Bot Control	3%	0.4%	<0.1%
3	Cloudflare Bot Management	0%	9.5%	9.4%
4	Kasada	0%	0%	1%
5	Wordfence	0%	0.2%	0.4%
6	Imperva (Incapsula)	0%	0.4%	0.1%
7	Sucuri WAF	0%	0%	<0.1%
8	DataDome	0%	0.2%	<0.1%
	Sites measured	33	567	8,580

Popular sites vs local business websites

Popular: sites of Netherlands from the Tranco top million. Local business: websites of companies with 1–20 locations in the country, taken from a business places directory (platforms, marketplaces and aggregators excluded).

#	Technology	Popular sites	Local business	Difference, pp
	Any Security & bot protection	12%	10%	−2.2
1	Cloudflare Bot Management	9.4%	8.4%	−1
2	Kasada	1%	1%	−0.1
3	Wordfence	0.4%	0.8%	+0.4
4	Akamai Bot Manager	1.4%	<0.1%	−1.3
5	Imperva (Incapsula)	0.1%	<0.1%	−0.1
6	AWS WAF Bot Control	<0.1%	<0.1%	−0.1
7	Sucuri WAF	<0.1%	<0.1%	0
8	DataDome	<0.1%	<0.1%	0
	Sites measured	8,580	22,067

Our crawler: 8,580 sites · Netherlands · updated 23 Oct 2026 · Methodology