Translation market share in the Netherlands

Website translation and multilingual plugins.

#	Technology	Global	Netherlands	United Kingdom	Italy	Spain	Japan	Latin America
1	WPML	1.3%	2.2%	0.6%	4.3%	3.4%	0.4%	1.1%
2	Google Translate widget	0.6%	0.9%	1.1%	0.4%	0.8%	1%	1.2%
3	Weglot	0.3%	0.3%	0.1%	0.1%	0.2%	<0.1%	<0.1%
4	GTranslate	0.3%	0.3%	0.5%	0.3%	0.5%	0.4%	0.5%
5	Polylang	<0.1%	<0.1%	0%	<0.1%	0.1%	0%	<0.1%
6	Localize	<0.1%	<0.1%	0%	0%	0%	<0.1%	0%
7	WOVN.io	<0.1%	0%	0%	0%	0%	1.2%	0%
8	ConveyThis	<0.1%	0%	0%	0%	0%	<0.1%	<0.1%

By site popularity

Share of measured sites in each Tranco popularity band that use the technology: the top 1,000, 10,000 and 100,000 sites and the whole top million.

#	Technology	Top 10K	Top 100K	Top 1M
1	WPML	3%	1.2%	2.2%
2	Google Translate widget	0%	0.4%	0.9%
3	Weglot	0%	0%	0.3%
4	GTranslate	0%	0%	0.3%
5	Polylang	0%	0%	<0.1%
	Sites measured	33	567	8,580

Popular sites vs local business websites

Popular: sites of Netherlands from the Tranco top million. Local business: websites of companies with 1–20 locations in the country, taken from a business places directory (platforms, marketplaces and aggregators excluded).

#	Technology	Popular sites	Local business	Difference, pp
	Any Translation	3.7%	4.4%	+0.7
1	WPML	2.2%	3.1%	+0.9
2	Google Translate widget	0.9%	0.8%	−0.1
3	GTranslate	0.3%	0.2%	0
4	Weglot	0.3%	0.1%	−0.2
5	Polylang	<0.1%	0.1%	+0.1
	Sites measured	8,580	22,067

Our crawler: 8,580 sites · Netherlands · updated 23 Oct 2026 · Methodology