Tag managers market share in the Netherlands

Containers that load other tags.

#	Technology	Global	Netherlands	United Kingdom	Italy	Spain	Japan	Latin America
1	Google Tag Manager	38%	45%	43%	39%	45%	55%	44%
2	Adobe Experience Platform Tags	2.4%	0.7%	2.6%	1.1%	1.8%	1.1%	1.1%
3	Tealium iQ	0.7%	0.3%	0.6%	0.5%	0.8%	0.2%	0.3%
4	Ensighten	0.1%	<0.1%	<0.1%	0%	0%	0.2%	<0.1%
5	Yahoo! JAPAN Tag Manager	<0.1%	0%	0%	0%	0%	2.9%	0%

By site popularity

Share of measured sites in each Tranco popularity band that use the technology: the top 1,000, 10,000 and 100,000 sites and the whole top million.

#	Technology	Top 10K	Top 100K	Top 1M
1	Google Tag Manager	55%	46%	45%
2	Adobe Experience Platform Tags	0%	1.9%	0.7%
3	Tealium iQ	0%	0.7%	0.3%
	Sites measured	33	567	8,580

Popular sites vs local business websites

Popular: sites of Netherlands from the Tranco top million. Local business: websites of companies with 1–20 locations in the country, taken from a business places directory (platforms, marketplaces and aggregators excluded).

#	Technology	Popular sites	Local business	Difference, pp
	Any Tag managers	46%	23%	−23.7
1	Google Tag Manager	45%	23%	−23
2	Adobe Experience Platform Tags	0.7%	<0.1%	−0.6
3	Tealium iQ	0.3%	<0.1%	−0.3
	Sites measured	8,580	22,067

Our crawler: 8,580 sites · Netherlands · updated 23 Oct 2026 · Methodology