Customer data platforms market share in the Netherlands

Collecting and routing first-party customer data.

#	Technology	Global	Netherlands	United Kingdom	Italy	Spain	Japan	Latin America
1	Segment	0.5%	<0.1%	0.1%	<0.1%	<0.1%	<0.1%	0.1%
2	Treasure Data	<0.1%	<0.1%	<0.1%	0%	0%	0.3%	0%
3	RudderStack	0.1%	<0.1%	<0.1%	<0.1%	<0.1%	0%	<0.1%
4	b→dash	0%	0%	0%	0%	0%	<0.1%	0%
5	mParticle	<0.1%	0%	0%	0%	0%	0%	0%
6	Tealium AudienceStream	<0.1%	0%	<0.1%	0%	0%	0%	0%

Popular sites vs local business websites

Popular: sites of Netherlands from the Tranco top million. Local business: websites of companies with 1–20 locations in the country, taken from a business places directory (platforms, marketplaces and aggregators excluded).

#	Technology	Popular sites	Local business	Difference, pp
	Any Customer data platforms	<0.1%	<0.1%	−0.1
1	RudderStack	<0.1%	<0.1%	0
2	Segment	<0.1%	<0.1%	−0.1
	Sites measured	8,580	22,067

Our crawler: 8,580 sites · Netherlands · updated 23 Oct 2026 · Methodology