Email marketing market share in the Netherlands

Newsletter sign-ups and email platforms.

#	Technology	Global	Netherlands	United Kingdom	Italy	Spain	Japan	Latin America
1	Klaviyo	0.9%	4.2%	7%	2.8%	2.9%	0.7%	1.5%
2	Mailchimp	1%	3.1%	4.4%	2%	1.6%	0.2%	1.2%
3	Brevo (Sendinblue)	0.2%	0.5%	0.4%	1.7%	1.1%	0%	0.3%
4	OptinMonster	0.3%	0.5%	0.3%	0.2%	0.1%	<0.1%	<0.1%
5	ActiveCampaign	<0.1%	0.4%	<0.1%	0.2%	0.2%	0%	0.3%
6	MailerLite	0.1%	0.2%	0.2%	<0.1%	0.2%	<0.1%	<0.1%
7	Omnisend	0.2%	0.2%	0.7%	0.4%	0.4%	0.2%	0.4%
8	Kit (ConvertKit)	<0.1%	<0.1%	<0.1%	0%	0%	0%	0%
9	GetResponse	<0.1%	0%	<0.1%	<0.1%	0%	0%	0%
10	Privy	<0.1%	0%	<0.1%	0%	0%	0%	<0.1%
11	Sumo	<0.1%	0%	<0.1%	<0.1%	0%	0%	0%

By site popularity

Share of measured sites in each Tranco popularity band that use the technology: the top 1,000, 10,000 and 100,000 sites and the whole top million.

#	Technology	Top 10K	Top 100K	Top 1M
1	Klaviyo	0%	0.4%	4.2%
2	Mailchimp	0%	0.7%	3.1%
3	Brevo (Sendinblue)	0%	0.4%	0.5%
4	OptinMonster	0%	0%	0.5%
5	ActiveCampaign	0%	0%	0.4%
6	MailerLite	0%	0.4%	0.2%
7	Omnisend	0%	0%	0.2%
	Sites measured	33	567	8,580

Popular sites vs local business websites

Popular: sites of Netherlands from the Tranco top million. Local business: websites of companies with 1–20 locations in the country, taken from a business places directory (platforms, marketplaces and aggregators excluded).

#	Technology	Popular sites	Local business	Difference, pp
	Any Email marketing	8.8%	4.7%	−4
1	Mailchimp	3.1%	2.2%	−0.9
2	Klaviyo	4.2%	1.8%	−2.4
3	ActiveCampaign	0.4%	0.3%	−0.1
4	MailerLite	0.2%	0.3%	0
5	Brevo (Sendinblue)	0.5%	0.2%	−0.3
6	Omnisend	0.2%	0.1%	−0.1
7	OptinMonster	0.5%	<0.1%	−0.4
8	Kit (ConvertKit)	<0.1%	<0.1%	0
9	Sumo	0%	<0.1%	0
	Sites measured	8,580	22,067

Our crawler: 8,580 sites · Netherlands · updated 23 Oct 2026 · Methodology