Social & widgets market share in the Netherlands

Share buttons, embeds and comment widgets.

#	Technology	Global	Netherlands	United Kingdom	Italy	Spain	Japan	Latin America
1	Facebook SDK	2.1%	1.3%	1.5%	3.9%	2.3%	5.9%	3.5%
2	X (Twitter) embed	1.2%	0.6%	2.5%	1.4%	1.5%	6%	1.3%
3	AddToAny	0.9%	0.5%	0.8%	1.4%	2.2%	0.8%	1.4%
4	Instagram embed	0.6%	0.5%	0.3%	0.8%	0.5%	0.7%	0.8%
5	Elfsight widgets	0.1%	0.4%	0.4%	0.5%	0.4%	<0.1%	0.4%
6	AddThis	0.3%	0.3%	0.6%	0.5%	0.6%	<0.1%	0.4%
7	ShareThis	0.5%	0.1%	0.8%	0.6%	0.3%	<0.1%	0.6%
8	Disqus	0.2%	<0.1%	0.1%	0.2%	0.1%	<0.1%	0.1%

By site popularity

Share of measured sites in each Tranco popularity band that use the technology: the top 1,000, 10,000 and 100,000 sites and the whole top million.

#	Technology	Top 10K	Top 100K	Top 1M
1	Facebook SDK	0%	1.4%	1.3%
2	X (Twitter) embed	0%	1.4%	0.6%
3	AddToAny	0%	0.4%	0.5%
4	Instagram embed	0%	1.2%	0.5%
5	Elfsight widgets	0%	0.2%	0.4%
6	AddThis	0%	0.2%	0.3%
7	ShareThis	0%	0.2%	0.1%
8	Disqus	0%	0%	<0.1%
	Sites measured	33	567	8,580

Popular sites vs local business websites

Popular: sites of Netherlands from the Tranco top million. Local business: websites of companies with 1–20 locations in the country, taken from a business places directory (platforms, marketplaces and aggregators excluded).

#	Technology	Popular sites	Local business	Difference, pp
	Any Social & widgets	3.1%	3.6%	+0.5
1	Facebook SDK	1.3%	1.6%	+0.3
2	Elfsight widgets	0.4%	0.9%	+0.5
3	X (Twitter) embed	0.6%	0.3%	−0.3
4	AddToAny	0.5%	0.3%	−0.2
5	AddThis	0.3%	0.3%	0
6	Instagram embed	0.5%	0.2%	−0.2
7	ShareThis	0.1%	0.2%	+0.1
8	Disqus	<0.1%	<0.1%	0
	Sites measured	8,580	22,067

Our crawler: 8,580 sites · Netherlands · updated 23 Oct 2026 · Methodology