Analytics market share in the Netherlands

Web analytics and measurement.

#	Technology	Global	Netherlands	United Kingdom	Italy	Spain	Japan	Latin America
1	Google Analytics 4	19%	13%	18%	22%	23%	24%	27%
2	Cloudflare Web Analytics	12%	10%	14%	11%	9%	2.3%	12%
3	Universal Analytics (legacy)	9.4%	8.1%	12%	10%	13%	20%	13%
4	Matomo	2.6%	3%	1.7%	8.3%	2.2%	0.6%	0.9%
5	Umami	0.3%	1.1%	1%	0.9%	0.8%	<0.1%	0.2%
6	Comscore	2%	0.3%	1.2%	1.9%	1.5%	<0.1%	1.1%
7	Plausible	0.4%	0.2%	0.5%	0.3%	0.1%	<0.1%	<0.1%
8	PostHog	0.5%	0.2%	0.4%	0.2%	0.2%	0%	0.1%
9	Simple Analytics	<0.1%	0.2%	<0.1%	<0.1%	<0.1%	<0.1%	<0.1%
10	StatCounter	0.2%	0.2%	0.4%	<0.1%	0.2%	<0.1%	0.1%
11	Fathom	0.2%	0.2%	0.3%	<0.1%	0%	<0.1%	<0.1%
12	Clicky	0.1%	0.1%	0.2%	<0.1%	<0.1%	<0.1%	<0.1%
13	Piano Analytics (AT Internet)	0.2%	<0.1%	<0.1%	<0.1%	<0.1%	<0.1%	0%
14	Chartbeat	0.8%	<0.1%	0.1%	0.3%	0.2%	<0.1%	0.3%
15	Quantcast Measure	0.5%	<0.1%	0.3%	0.3%	0.4%	0.4%	<0.1%
16	Amplitude	0.4%	<0.1%	0.1%	<0.1%	0.1%	<0.1%	0.3%
17	Yandex Metrica	3.9%	<0.1%	0.4%	0.2%	0.2%	<0.1%	0.1%
18	Heap	<0.1%	<0.1%	<0.1%	0%	0%	0%	<0.1%
19	Adobe Analytics	0.6%	<0.1%	0.2%	0.3%	0.3%	0.4%	<0.1%
20	Mixpanel	0.3%	<0.1%	<0.1%	<0.1%	<0.1%	<0.1%	0.3%
21	Gemius	0.6%	<0.1%	0%	0%	0%	0%	<0.1%
22	Parse.ly	0.6%	<0.1%	0.1%	<0.1%	<0.1%	0%	<0.1%
23	Vercel Analytics	<0.1%	<0.1%	<0.1%	<0.1%	<0.1%	0%	<0.1%
24	Woopra	<0.1%	<0.1%	<0.1%	0%	0%	0%	<0.1%
25	Baidu Analytics	0.9%	0%	<0.1%	0%	0%	<0.1%	<0.1%
26	User Insight	<0.1%	0%	0%	0%	0%	0.5%	0%
27	CNZZ / Umeng	0.2%	0%	0%	0%	0%	0%	0%
28	Kissmetrics	<0.1%	0%	<0.1%	0%	0%	0%	<0.1%

By site popularity

Share of measured sites in each Tranco popularity band that use the technology: the top 1,000, 10,000 and 100,000 sites and the whole top million.

#	Technology	Top 10K	Top 100K	Top 1M
1	Matomo	6.1%	3%	3%
2	Google Analytics 4	3%	10%	13%
3	Cloudflare Web Analytics	0%	7.9%	10%
4	Universal Analytics (legacy)	0%	5.5%	8.1%
5	Umami	0%	0%	1.1%
6	Comscore	0%	2.6%	0.3%
7	Plausible	0%	0.2%	0.2%
8	PostHog	0%	0%	0.2%
9	Simple Analytics	0%	0.4%	0.2%
10	Fathom	0%	0.2%	0.2%
11	StatCounter	0%	0%	0.2%
12	Clicky	0%	0.2%	0.1%
13	Piano Analytics (AT Internet)	0%	0.7%	<0.1%
14	Amplitude	0%	0%	<0.1%
15	Chartbeat	0%	0.7%	<0.1%
16	Quantcast Measure	0%	0%	<0.1%
17	Yandex Metrica	0%	0%	<0.1%
18	Heap	0%	0%	<0.1%
	Sites measured	33	567	8,580

Popular sites vs local business websites

Popular: sites of Netherlands from the Tranco top million. Local business: websites of companies with 1–20 locations in the country, taken from a business places directory (platforms, marketplaces and aggregators excluded).

#	Technology	Popular sites	Local business	Difference, pp
	Any Analytics	32%	32%	−0.2
1	Google Analytics 4	13%	17%	+4.4
2	Universal Analytics (legacy)	8.1%	10%	+2.1
3	Plausible	0.2%	3.8%	+3.6
4	Cloudflare Web Analytics	10%	2.7%	−7.3
5	Matomo	3%	0.8%	−2.2
6	Umami	1.1%	0.3%	−0.8
7	StatCounter	0.2%	0.2%	0
8	Clicky	0.1%	<0.1%	0
9	Simple Analytics	0.2%	<0.1%	−0.1
10	Fathom	0.2%	<0.1%	−0.1
11	PostHog	0.2%	<0.1%	−0.1
12	Yandex Metrica	<0.1%	<0.1%	0
13	Amplitude	<0.1%	<0.1%	0
14	Mixpanel	<0.1%	<0.1%	0
15	Vercel Analytics	<0.1%	<0.1%	0
	Sites measured	8,580	22,067

Our crawler: 8,580 sites · Netherlands · updated 23 Oct 2026 · Methodology